There is a situation that invariably every front desk attendant has faced more than a few times in their career: It’s early in the morning, and a family of exhausted travellers loaded with luggage arrives in the lobby. All they want is to shower and to take a nap, but as much as the attendant
The guest experience does not begin when a guest arrives in your hotel lobby. Rather, it starts the moment a potential guest has their very first interaction with your hotel. The hotels that acknowledge and embrace this can lay the groundwork for a memorable stay while those that ignore this initial touchpoint will stumble out
A guest’s arrival at your hotel is an important moment in the guest life cycle—it’s your first chance to make a positive in-person impression, and will help guests feel confident in their choice to stay at your property. One of the easiest ways to mess up this first impression is to keep guests waiting needlessly
The success of marketing efforts is usually tracked with simple metrics like emails opened, click-throughs, Facebook Likes and site visits. Dynamic and effective marketing, however, goes way beyond that. To really measure and direct your hotel’s marketing efforts, you’ll want to dig deeper for unique insights into customer behaviour. Here are some unique metrics to
There is only so much a hotel can do to drive bookings and maximize revenue during the low season. At a certain point, the priority must shift to reducing internal costs and improving operational efficiency. We recommend following these tips to make the most of a slower season. 1. Perform Regular Forecasting The sooner you
The last quarter of the year is important for all hotels, as a cluster of seasonal holidays creates opportunities to drive bookings and surge revenue. But Q4 also means budget planning and huge swings in occupancy rates. While filling occupancy is a key part of driving revenue, there are many other ways to ensure that
There’s no denying that indirect or off-site bookings are a crucial part of the current hospitality landscape—OTAs alone account for 58% of independent hotels’ online bookings. Indirect bookings can allow your hotel to reach a wider audience, but you’ll have to deal with higher conversion costs and less control over the customer experience. How can
Revenue management involves setting key performance indicators to track success, and adjusting strategies to optimize revenue. Some of the more common metrics that hotel managers use to measure success are RevPAR (Revenue per Average Room) and Average Daily Rate. However, focusing solely on these metrics can paint an incomplete picture of your revenue—there are several
Hotels worldwide use RoomKeyPMS daily to manage properties all over the world, and RoomKey is dedicated to listening to their feedback. At RoomKey we combine proprietary data and customer feedback to implement strategic improvements in our software. These enhanced features and new integrations are chosen to directly reflect each client’s needs. As the customer, this
Meet Your Coach Johnathan Capps, VP of Revenue at Charlestowne Hotels, points to his team’s comfort and trust with RoomKeyPMS software as important factors in their success, and describes how revenue managers at Charlestowne Hotels locations across the U.S. can find value in RoomKey’s price tiering feature. Why Charlestowne Chooses RoomKeyPMS RoomKeyPMS has been
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