Boutique hotels enjoy a unique position in the hospitality market while also facing unique obstacles. They have an opportunity to offer guests a one-of-a-kind, high-end experience that stands apart from other lodging options in the area. At the same time, due to their smaller brand presence, it can be challenging to attract guests on a
Much of our daily lives is powered by technology. We start the morning by checking our smartphones, interact with digital assistants throughout the day and unwind by streaming content at night. Imagine spending 24 hours in your home without your favorite technologies. Now imagine doing the same thing at the next hotel you stay in.
Clean sheets, a hot shower, something to eat in the morning—these are the basic things all hotel guests expect, which is why every hotel provides them. But offering just the basics is not going to make your hotel stand out against a wave of new competition from vacation rentals and boutique properties. A hotel’s
Hospitality software is almost as important to your property as running water and reliable electricity. Technology impacts everything you do, allowing you to operate efficiently and productively while delivering a fine-tuned guest experience. Equally important, hospitality software lets you learn about your guests and improve how you serve them. The bottom line is that you
Hotels live and die by their reputation. It can have a bigger impact on bookings than even room prices, on-site amenities and guest service. The challenge for hotels, therefore, is to cultivate a positive reputation in an era where publically reviewing a hotel is easier than ever. Hotels these days have little control over the
Why are hotels so eager to encourage direct bookings? The most common answer is to avoid OTA fees, but that’s not the whole story. Direct bookings also enable the hotel to deliver a personalized booking experience, collect guest data and cultivate long-term loyalty. Said differently, they cut out the middle man so that hotels and
The vast majority of travellers seek out online reviews before booking a hotel, and for a good reason. They believe that reviews cut through the marketing and describe what the guest experience is really like. Lived experiences are seen as accurate and honest, which is why reviews have an outsized influence on booking decisions—and why
Few hotel owners ever expected some of their biggest competition to come from a two-bedroom apartment down the road. In just a decade, Airbnb has become a leader in the short-term rental space and the most popular alternative to the traditional hotel for many people. Unsurprisingly, the hotel industry has been less than enthusiastic about
Regular occupancy is crucial to the success of a hotel, which is why inconsistency can prove stressful for hoteliers. For most hotels, weekends are reliably busy, but midweek occupancy is typically much less steady. All those unused rooms represent a lot of lost revenue, but booking rooms on a Tuesday or a Wednesday can be
A channel manager is a convenient distribution tool that manages prices, availability, messaging and other aspects of your room inventory across various online travel agencies (OTAs). But can it be more than that? The short answer is, yes. If used effectively, a channel manager can be a powerful driver of revenue. In addition to
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