Meet Your Coach
Johnathan Capps, VP of Revenue at Charlestowne Hotels, points to his team’s comfort and trust with RoomKeyPMS software as important factors in their success, and describes how revenue managers at Charlestowne Hotels locations across the U.S. can find value in RoomKey’s price tiering feature.
Why Charlestowne Chooses RoomKeyPMS
RoomKeyPMS has been a key component in Charlestowne’s success since its adoption in 2010 and has directly impacted their bottom line. In that time, Charlestowne has reported an improved ADR (average daily rate) and higher RevPAR (revenue per available room). Forsaking bulky and high-cost PMS systems for the affordability and efficiency of RoomKeyPMS has boosted their revenue while improving overall channel management.
Experts in Price Tiering
Capps reports huge gains in revenue as well as a sense of confidence among his team in controlling inventory and rates. He cites the price tiering feature and rate control functions as the most impactful parts of RoomKey’s system to the bottom line. “RoomKey gives the revenue team a sense of confidence over their control of inventory and rates. When we have that kind of control we can really make an impact to a company’s revenue.”
So, how exactly do Charlestowne locations use this RoomKeyPMS feature?
- Daily adjustments. Revenue managers who are assigned to a group of Charlestowne properties utilize the naming and tiering conventions daily to take control of their group’s revenue management. Capps says that this maximizes the efficiency of the managers and saves them time.
- Refer to the rate wizard. These managers take reports generated by RoomKey and analyze snapshots of the KPIs to make decisions. According to Capp, “Using the rate wizard function, revenue managers can get in there daily and make inventory/rate changes very efficiently, which allows them to manage channels and maximize a property’s revenue production.”
The efficiency that is created by not logging into multiple systems to make inventory and/or rate adjustments, or dealing with a difficult property management system, saves the revenue team valuable time, which is then spent analyzing additional data and driving top line performance.
- Troubleshoot on the spot. When it comes time for troubleshooting, revenue managers do in-house checks first because the system is user-friendly and intuitive which allows for simple changes.
Beyond functions and features, the revenue managers at Charlestowne Hotels appreciate the customer service RoomKey PMS provides. Support chat is available and users can get help quickly via the support team or an account manager. It’s the relationship that has kept the partnership strong and continuing to grow over seven years.
“If you go back six years ago the rate wizard wasn’t there,” says Capps, “We’ve seen RoomKey go through an evolution. We give feedback and these things get addressed, and that’s with all of their modules. We feel that our comments are heard and addressed and they continue to work to better that product for the end user.”
About Charlestowne Hotels
Founded in 1980, Charlestowne Hotels is a leading full-service hospitality management company offering innovative expertise in hotel development, operational controls, marketing management, revenue optimization and financial reporting. One of the top ranked hotel management companies in the US, Charlestowne properties consistently achieve RevPAR growth nearly double the national average. The brand offers a robust portfolio of independent hotels and resorts, franchised properties and condo-hotels around the country. Known for a proficient management style that pays close attention to guest experience, properties under Charlestowne Hotels regularly receive industry accolades on Condé Nast Traveler’s Gold List and Readers’ Choice Awards, Travel + Leisure’s World’s Best Awards for “Top City Hotels in the Continental U.S.” and “Top 100 Best Hotels in the World,” and top standings on TripAdvisor.
Photo Credit: Flickr / faungg’s photos