A solid marketing strategy is essential for all hotels wanting to publicize their property and connect with new guests. Unfortunately, a hyper-competitive landscape means spreading the word can be expensive, and when marketing money is spent without a clear plan in place, it can offer little or no return on investment. The average hotel spends
Occupancy and RevPAR (revenue per available room) are two of the benchmark metrics of the hospitality industry. They both reveal fundamentals about a hotel’s performance, and even in today’s world of advanced analytics, they are still incredibly valuable. Despite the fact that these metrics relate to similar circumstances, they actually approach things from quite different
Despite popular belief, turning on your “No Vacancy” sign is not necessarily a sign of success. If a hotel is only able to achieve complete occupancy by lowering their room rates drastically, having a head in every bed may actually cost the hotel money. While some may say that any revenue is better than no
When hoteliers brainstorm ways to improve their hotel’s bottom line, naturally one of the first strategies that comes to mind is to reduce wasteful spending. While this is an important exercise, spending money unnecessarily is not the only way hotels are compromising their profits. There are numerous pitfalls within a hotel that can impact revenue
The hospitality industry is rapidly transforming thanks to next-generation technologies and data-driven tactics. As exciting and beneficial as these innovations are, however, implementing them into your hotel does not eliminate classic business concerns—specifically, bolstering the bottom line. So, while it’s important for hotels to create rich guest profiles and targeted digital marketing campaigns to attract
The antagonistic relationship that has typically existed between hotels and OTAs is starting to change. Hotels are realizing that OTAs are here to stay and that they are a major driver of bookings. In turn, OTAs want to preserve positive relationships with hotels to ensure hotels will choose to promote their properties on the OTA’s
In the second part of our two-part series examining the importance of the guest life cycle (GLC), we want to take a closer look at the guest departure process and post-stay period. While the pre-arrival stage is important in setting guest expectations, and the arrival and duration of a guest’s stay are critical to meet
The term “guest life cycle” (GLC) refers to the four stages of a guest’s experience with a property: pre-arrival, arrival, stay and departure. While most hoteliers are somewhat familiar with this concept, many still underestimate the impact of the GLC of the long-term success of their property. Guests have different needs, wants, priorities and
Profile Match & Merge is one of the many unique features that distinguishes RoomKeyPMS from other property management solutions. Designed to ensure a better guest experience by making guest profiles a more productive tool, this feature automatically identifies duplicate profiles, merges the information and deletes the redundancies. We engineered Profile Match & Merge to
Invariably, every hotel is forced to endure a slow period at some point in the calendar year. Whether it’s due to changes in the weather or trends in the travel industry, most hoteliers are familiar with the sinking feeling associated with looking at their hotel’s occupancy rates and seeing several beds empty. These seasonal lulls
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