Getting to know your target market is the cornerstone of any strong business strategy. Nowhere is this as pertinent as in the hospitality industry, where the phrase “the customer is king” is a ruling mantra. By identifying and catering to your ideal guests, you can foster a stable, loyal customer base that will keep your
No matter what industry you’re in, every business needs a staffing strategy to keep its organization running smoothly throughout the year. More than just keeping track of how many people a company needs and when, a staffing strategy should outline the type of people you want to work for you and what you can do
Hotels rely on satisfied, returning customers to succeed. But what’s the most effective way to understand what a guest is looking for? How can you unlock the valuable details of a traveller’s motivations and experiences? The simple solution is a customer satisfaction survey. Consider the following tips to craft a user-friendly post-stay survey that will
Booking rooms, answering questions, helping general hotel operations stay on track—the front desk is vital to your hotel. Keeping it running smoothly, however, is no easy task. The front desk is a crucial point of contact for guests. It’s where you can make a lasting impression, and it’s one of your top opportunities for differentiating
When it comes to managing a busy hotel, it can be tough to stay on top of all the different operational activities that keep your property running smoothly. Thankfully, there are a variety of different software programs and apps that will ensure your day-to-day operations are working well both independently and as a whole. By
Three years ago, America’s largest independent hotel brand announced that it was partnering with RoomKeyPMS to provide yet another service feature to the company’s chain of properties. PMS1 Property Management system was developed by RoomKeyPMS to serve the needs of this rapidly growing brand of hotels. Today Magnuson announced that it is releasing a completely
The Online Booking Engine (OBE) generates bookings directly from your website and helps increase occupancy at your property. There are numerous must haves when it comes to a successful Online Booking Engine. A well designed OBE should have a high conversion rate. In order to generate more bookings through your website it’s vital to drive
Long gone are the days that an in-room desk and high speed internet connection are the key components to attracting corporate clientele. As with leisure guests, corporate clientele’s expectations have shifted. What is your property doing to keep up? What are you doing to attract corporate clientele? There are many great suggestions to help attract
In recent years, there has been a significant increase in bookings from travel agents using the Global Distribution Systems (GDS). It’s fair to assume that in a whole of technology and lack on one-on-one assistance, travelers are now craving a “personalized touch”. Many people still like to interact with a knowledgeable travel agent who will
At the MGM Grand Hotel & Casino in Las Vegas, there are 171 “Stay Well” rooms available within the hotel’s inventory. These rooms come with vitamin-infused shower water, blackout shades and protection from electromagnetic fields. Despite the fact that these rooms cost an extra $30 a night, they see higher than average occupancy rates. While
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