The functionality and design of your website has a major impact on your hotel’s ability to attract and convert potential leads. Users today are fickle—51% of U.S. shoppers will abandon an online purchase due to a slow site load time and 38% of visitors will leave a site if the content is too long or
Word-of-mouth advertising remains crucial for the hospitality industry—travelers are four times more likely to pick a hotel with higher review scores over another with lower scores. Creating an environment that encourages positive reviews from guests can help bolster the loyalty of your current customers while attracting new ones across your online channels. Let’s take
Pricing is an effective tool for hotel managers to remain competitive and achieve strategic goals. But it can be tricky adjusting your prices—an increase may put off some customers, and a decrease might not gain you as much attention as you were hoping for. Travelers expect some fluctuations in hotel pricing, as they are a
The hospitality industry is rapidly growing—with revenue expected to reach $550 billion by the end of 2016. Alongside this growth comes industry trends driven by advances in technology, changing lifestyles of guests and the emergence of hospitality services like Airbnb and HomeAway. To stay competitive in this environment, you’ll need to understand how these trends
Due to the popularity of sites like Expedia and Priceline, online travel agencies (OTAs) have become a sometimes unwelcome reality in the travel and hospitality industries. In 2015, OTAs accounted for nearly 60 percent of online bookings for independent properties, and just under 50 percent for hotel chains. But there are many things to consider
In the past few years, mobile usage has hit some important milestones. Mobile phone and handheld device use have begun overtaking desktop use globally Online shopping—including mobile—has continued to gain popularity across most demographics These rising trends prove that in order to effectively win over customers, hotels need to get into the palms of their hands.
A brand ambassador is like a celebrity spokesperson, except they’re not silver screen superstars—they’re your wonderful, loyal guests. Having guests who recommend your services to their friends or coworkers can generate a huge pool of prospects for your business—74% of respondents in a Google survey said that word-of-mouth recommendations were a key influence on their purchasing
Whether you’re managing a boutique urban hotel in a busy downtown location or a sprawling resort property on a windswept beach, it’s difficult to escape the effects of seasonality. Some periods are going to be busier than others, and you need to handle the subsequent changes in guest volume and workload to keep things going.
PRESS RELEASE: Business in Vancouver names RoomKeyPMS as one of the fastest-growing companies in BC October 14, 2016 – Vancouver, BC – RoomKeyPMS is proud to announce that Business In Vancouver magazine has acknowledged RoomKeyPMS (RSI International Systems Inc.) as one of the 100 fastest-growing companies in BC. https://www.biv.com/datatables/top-100-fastest-growing-companies-in-bc-in-2016/ As published in The Top 100
Getting to know your target market is the cornerstone of any strong business strategy. Nowhere is this as pertinent as in the hospitality industry, where the phrase “the customer is king” is a ruling mantra. By identifying and catering to your ideal guests, you can foster a stable, loyal customer base that will keep your
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