We’re excited to announce that we’re expanding our services to include TripConnect™ – a powerful new tool from TripAdvisor that can help you generate remarkable direct booking opportunities. TripConnect, which is available now to TripAdvisor Business Listings subscribers, gives you an exciting new way to compete for bookings by sharing your direct rates and availability on
Thanks to Sam Keninger for a great webinar this past Tuesday that covered tips and ideas for managing your reputation online. This webinar kicked-off the launch of RoomKeyREPUTATION that ties RoomKeyPMS (our long time Property Management System) to Medallia’s Launchpad platform. This new software will provide your hotel with a very simple tool for understanding not only your
This post is the first in a series of 6 blogs that will discuss why a property management company may be in a unique position to help your hotel “Get Found” and “Drive Reservations”. Spoiler Alert: Skip Article and Download Whitepaper The Guest Life Cycle (GLC) Few Property Management Systems empower hotel operators and owners to improve the guest
There are so many discussions today about Internet Marketing, Social Media, Reputation Management, etc. All and more which are highly relevant, but what about getting back to the basics? Do you and your team consistently make good 1st impressions with your guests? When was the last time you rushed around the front desk to open the
It’s called many different things depending on who you’re talking to, but what exactly is content marketing? Content Marketing Defined: Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more
In my last post I talked about the rise of tablet-based search and the impact it was having on occupancy and how guests research and book rooms. This week I came across a great article that puts some more meat on the ‘guest-evolution’ bones.
I’ve written previously about the increasing impact of social and mobile on consumer behaviour in general, and of course in the travel space in particular. More data came out last week with a report in Mobile Marketer on the effects of the continued rapid adoption of tablets. The headline that caught my eye was “Tablet
Yesterday (Jan 22nd, 2013) Facebook announced a new super power for marketers. Within their Ad Platform, you can now track and optimize your Facebook campaigns based on ‘conversions’. Until now, this functionality was only available to advertisers with deep pockets, or those using a 3rd party system.
As the usual flurry of year-end “Best of”, “Most Popular” and “Most Read” lists came in, I was intrigued to see that tnooz’s ‘Most Popular/Most Commented and More’ Top 20 list for 2012 featured not one, but two stories about the launch of Roomkey.com (and in positions 2 and 4 no less).
Part of our objective in this space is to bring thought leadership on the trends that are impacting hospitality, travel and your business. Not surprisingly, trends such as search, mobile and ‘social’ are affecting society at large; with the ripples into travel being a natural extension and application of the tools. Travel has been one
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