When a traveler books into a hotel they’re taking a chance, and the stakes are high. For most accommodation is a critical part of their out-of-town experience—an oasis at the end of a hectic day, whether they’re travelling for business or pleasure. Guests often choose to stay at big hotel chains to minimize the number
What do guests want? The gold standard of hospitality is knowing the answer before guests ever have to ask. Thanks to modern data collection, those expectations are more available than ever. At every touch-point guests reveal what they expect from their stay, through past bookings, user profiles and online reviews. The more that hotels are
Maintenance is not the most glamorous aspect of hotel management, but it might be the most important. All that you invest to attract guests could be a wasted effort if your property proves to be untidy or defective upon arrival. Hotels must ensure that everything from turndown service to major repairs is conducted quickly and
How important is reputation management in the hospitality industry? According to one recent survey, very: more than three quarters of travellers read online reviews before booking a hotel. In fact, only 22% book without reading reviews. Another survey showed that 84% of travellers consider online reviews as credible as recommendations—or warnings—from friends. Which all goes
Every hotelier knows that online reviews affect the bottom line. In fact, when a hotel’s average rating improves by one star, demand can rise by 25% and prices by close to 10%. Negative reviews have the opposite impact, highlighting how important it is for all hotels to actively manage online reviews. Use these strategies to
Getting every guest to book direct is a great business goal, but it’s almost impossible to achieve. Some guests will always choose to use alternative booking channels, no matter how hard you try to lure them to your site. So, while it’s definitely worth striving to get as many guests as possible to deal with
When the major hotel chains have unfilled rooms, they are able to absorb that loss in revenue thanks to economies of scale. With hundreds–even thousands–of rooms spread across many different locations, they expect a certain number to be empty at any given time, and can make up for it in other areas. For independent midscale
Imagine you’re staying in a gleaming luxury hotel in a picturesque location. The amenities are amazing, the staff is exceptional and every aspect of the hotel is designed to impress. Then one evening you return to your room to find the bed unmade and the bathroom a mess. You’re probably going to remember this housekeeping
No hotel ever sets out to waste money. However, if hoteliers aren’t taking a proactive approach to controlling their expenses, they are effectively throwing money out the window. Identifying ways to reduce overall spending is the first step to bolstering your hotel’s bottom line, but it’s not enough—hoteliers need to evaluate their property to determine
Since the early 1990s, hotels have been learning to contend with the rise of online travel agencies (OTAs). But when Airbnb arrived on the scene in 2008, hotels suddenly found themselves facing a new type of foe. Seemingly overnight, they were forced to compete with millions of unique rentals in popular destinations, many of which
By continuing to browse or by clicking “Accept All Cookies,” you agree to the storing of first- and third-party cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookie Policy |
Privacy Policy
