Web analytics are a useful resource that can help to inform you about your property’s website traffic. Through tools like Google Analytics, Google Ads, Google Tag Manager, Facebook Events, Sojern, Wanderlust and Cybba, you can gather valuable data about the users who are visiting your website.
These integrations give you the ability to track the location and demographics of visitors to your site in real time, which link they may have clicked on to get to your site, and any conversion information. All of this data can help you to better understand your website visitors, make proactive changes and drive better sales.
Benefits hoteliers can expect:
- Track your website visitors and learn their demographics
- Collect valuable feedback about who your users are, so you can improve the user experience
- Collect and interpret site analytics relating to conversion data and site access