Web analytics are a useful resource that can help to inform you about your conversions. Through tools like Google Analytics, Google Ads, Google Tag Manager, Facebook Events, Sojern, Wanderlust and Cybba, you can gather valuable data about booking engine conversions, such as revenues and guest data.
All of this data can help you to better understand your hotel guests and site visitors, make proactive changes and drive better sales.
Benefits hoteliers can expect:
- Track your booking engine conversions and learn their demographics
- Collect valuable feedback about who your users are, so you can improve the user experience
- Collect and interpret site analytics relating to conversion data and site access