Tag: Hotel PMS

Insider Tips on Price Tiering: How to Optimize Daily Revenue

  Meet Your Coach Johnathan Capps, VP of Revenue at Charlestowne Hotels, points to his team’s comfort and trust with RoomKeyPMS software as important factors in their success, and describes how revenue managers at Charlestowne Hotels locations across the U.S. can find value in RoomKey’s price tiering feature. Why Charlestowne Chooses RoomKeyPMS RoomKeyPMS has been

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How to Get Your Brand in Front of the Right People at the Right Time

Your patrons share one thing in common: they’re critical to your hotel’s success. But beyond that, your audience is often split into various segments of travelers who have distinct preferences and use different channels to gain information. Getting your brand out there requires a strategic approach that combines digital best practices and a good rapport

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How to Optimize Your Hotel’s Direct Email Marketing Campaign

Email may feel like an antiquated channel, but its longevity is undeniable. It’s been around for decades, making it one of the most used communication systems on the web. In fact, email marketing is still a useful approach for the hospitality industry. As an IBM email marketing study found, hotels and other travel services rank

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Industry Trends: The Power of Online Reviews

Word-of-mouth advertising remains crucial for the hospitality industry—travelers are four times more likely to pick a hotel with higher online reviews over another with lower scores. Creating an environment that encourages positive reviews from guests can help bolster the loyalty of your current customers while attracting new ones across your online channels. Let’s take a

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5 Revenue Management Strategies for Multi-Property Hotel Brands

Managing multiple hotels can be tricky, as you need to ensure each one contributes revenue to your overall bottom-line. Each property should be treated differently—tactics that might yield a good profit margin for one location won’t necessarily yield results for others. We’ve partnered with Duetto, an industry leader in revenue strategy technology, to offer five

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How to Target Your Ideal Hotel Guest on Facebook

Digital marketing and social media are increasingly important in influencing traveler choices. In fact, 33% of people who use social media for travel research end up switching hotels. Facebook is particularly useful in finding relevant audiences, and hotel managers can take advantage of this social platform to reduce advertising costs and increase conversions. Our guide

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3 Ways to Sync Your Online and Offline Booking Efforts

Maximizing your bookings is the key to your hotel’s success. To do so, you’ll need to target potential guests through both online and offline channels. Up to 60% of online bookings come from OTAs. But that doesn’t cover bookings made directly on your site or offline bookings done via travel agents, walk-ins and other more

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Google Hotel Ads Commission Program – What Do You think?

As of June 1, 2016, all hotels using WindsurferCRS will automatically be opted into the Google Hotel Ads Commission Program. The SHR/Google Hotel Ads Commission partnership will see hotel ads appear globally on google.com and Google Maps, wherever travellers are shopping for hotels on their desktop or mobile devices/tablets. There is a lot of discussion around this topic

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Hotel PMS Vendor Selection

When hoteliers look at potential PMS software providers, there is much to consider. We’ve posted on this previously as seen within The Buyers Guide for Purchasing a PMS, however some interesting points about experience have come up in many of our recent conversations with hoteliers. Good questions are being asked: do your staff understand the hotel process

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Messaging as the New Traveler Medium

As reported on phocuswright.com in their article Chat, Shop, Buy: Messaging as the New Traveler Medium, RoomKeyPMS is seeing more and more demand for our clients to be able to utilize messaging as a form of communication with their hotel guests, like Go Moment’s Ivy. This report examines the rise of messaging and the opportunity for travel

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