As of June 1, 2016, all hotels using WindsurferCRS will automatically be opted into the Google Hotel Ads Commission Program. The SHR/Google Hotel Ads Commission partnership will see hotel ads appear globally on google.com and Google Maps, wherever travellers are shopping for hotels on their desktop or mobile devices/tablets. There is a lot of discussion around this topic recently, as the new commission model gives smaller multi-property and independent hotels the option to use Google Hotel Ads, without having to manage cost per click bids and budgets. The key area of discussion we’ve heard seems to be the opt-out option, as hoteliers who don’t want to participate and pay the Google commission have to take steps to opt-out instead of being offered the option to opt-in. Other hoteliers want more clarity around what the commission fee payable to Google will be. There are also a lot of hoteliers who like the fact that cancellations and no-shows are not billed, and Google Hotel Ads drives traffic and bookings to their site by putting their hotel into the most robust search engine in the world when travelers are ready to book! Very interesting times, what do you think? Please contact us with your thoughts.
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About the author
Tim is president of RoomKeyPMS. Tim joined the company after his pioneering web application company was acquired by RoomKeyPMS. After acquiring his BBA he spent over 15 years developing web applications for hospitality clientele ranging from golf and ski resorts to international retreats. Although Tim’s passion lies in the challenge of software and service, he can also be found hunting down the best barbecue or traveling abroad with his family.