Author: William Tam

Reputation Management: What Big Chains Can Learn From Independent Hotels

Chain hotels usually have certain standards of service, products and practices that they maintain across all their locations worldwide. While these may make them more dependable than other hotels, chain hotels can suffer from seeming less “cool” or personable than independent or boutique options. By contrast, independent hotels arguably have more flexible rules and policies,

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5 Ways to Equip Your Front Desk for Success

Hospitality at its best provides the comforts and familiarity of home—it’s personal and individual. Your front desk is your first on-site opportunity to make a good impression on your guests. As such, you want to make sure your front desk staff are equipped to make guests feel welcome and cared for. Your front desk receptionists

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6 Features Every Booking Engine Needs to Have

Your hotel’s online booking engine (OBE) is the mechanism that powers your business—and will have a huge impact on your sales and operational success. The ideal booking engine will prevent staff errors, provide ease of use on both the front and back ends, integrate with useful tools and interfaces, save transaction information and protect against

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How Customer Feedback Can Be Used to Develop Loyalty Programs

Hotels have their fair share of challenges these days. Online travel agencies (OTAs) like Expedia, Travelocity and Priceline are ubiquitous and reassure customers that they are getting the latest deal at the best price. But when guests book through OTAs, hotels often miss out on the chance to gain valuable customer information that they can

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4 Fundamental Metrics to Measure Customer Satisfaction

Customer satisfaction is key to the success of your hotel. Satisfied guests are more likely to be repeat guests, spend more money in your hotel and become brand ambassadors. In addition to tracking revenue, you will want to track customer satisfaction in order to keep your best customers coming back. While customer satisfaction may seem

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