With all the bad economic news in the media lately, and with most industry experts expecting RevPar to drop by as much as 5%-10% here in 2009, there are few if any hotels that are projecting a good financial performance this year. Yet in the real world it’s a great time to remember that as
2009 is going to be a game changer! The end of 2008 has lead to period of transformation in many areas of business – the government rescue of legacy industries that will be transformed by the aid they seek, consumer behavior transforming from conspicuous consumption to value experiences and business processes that can no longer
Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier’s perfect ‘survival tool’ in the current economic environment. In the difficult year we expect 2009 to be, a well-executed Internet marketing strategy can help smart hoteliers generate incremental revenues, improve marketing ROIs, retain existing and attract more affluent travelers,
Although it took a serious recession and the near-collapse of the world economy, hotel companies are making their loyalty programs more attractive. As a result, loyalty travelers will be the recipients of some of the best incentives we have seen in years. Marriott, Hilton and Starwood have eliminated blackout dates for hotel reward redemption. This
Despite the advances in training methodology that have been made in recent years, it still amazes me how many hotels still end up with a highly transactional reservations sales process. Few agents these days go beyond asking the ‘mandatory’ or ‘inventory search’ questions and then giving very basic room descriptions, usually based on the bedding
Tough times require creative solutions not just business as usual! Not only are hotels being buffeted by the economy but also by the new competitive hotels have come online and/or are coming online in the near future. Make no mistake, there will be winners and losers in this environment – some hotels that will prosper
In a tough market, every room night counts. While this downturn may seem more painful than in the past, business goes on and you need to be out there. Here are several ideas to keep your sales efforts strong. In a tough market, every room night counts. These days, as we struggle with how to
We can all agree that 2009 will be a challenge for the hospitality industry in most markets. How many articles have we seen about marketing in a down economy that just fan the flames of concern? Of course there is a concern, but there can be opportunities as well. With the tightening and changes in
Myth #1: The number of online travel buyers in the U.S. is declining. In fact, that number is on the rise, as documented in the recently published The PhoCusWright Consumer Travel Trends Tenth Edition. In 2007, approximately 70% of online travelers (that is, adults who have taken a commercial air trip and stayed at a
A key principle for finding personal fulfillment in our journey to hospitality service excellence is realizing that when we bring out the best in others, we simultaneously bring out the best in ourselves every day, every shift, and with just about every guest we encounter. An awful lot has been written in recent years about
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