Imagine your hotel lobby filled with guests. Some are checking in, others are checking out and many are gathered at the breakfast buffet. By all indications your hotel is doing well—but only metrics can reveal if this is true or not.
It is essential for hoteliers to base their decision-making on hard metrics rather than assumptions and observations. This cheat sheet will tell you all there is to know about three key metrics: RevPAR, GOPPAR and ARPAR.