Author: Tim

Support of iFrames/Frames On eRes

In our continuing efforts to ensure the safety and security of our customers and their guests, we will be discontinuing our support of iFrames/Frames for our eRes booking engine as of January 9th 2017. If your property website uses Frames to display eRes, you will need to link directly to your eRes booking page. If

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Making the Sale: How to Encourage Guests to Stay on Your Website

It can be a challenge to keep visitors on your website — the average hotel site bounce rate is 43%. Many visitors may leave without venturing past the home page, which means you’re losing out on potential sales. Reducing your site’s bounce rate while increasing its ability to convert prospects relies on valuable content and

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5 Data Points That Will Teach You About Your Guests

When it comes to the hospitality industry, the customer is king. As a hotel manager, you already know the importance of getting to know your guests. But collecting information isn’t enough. You must also translate it into activities that encourage repeat guests and new ones as well. Research shows that customizing a guest’s experience can

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Common Complaints About Online Hotel Bookings (and How to Fix Them)

When planning the perfect stay for your guests, there are many variables—human error, tech glitches—that can lead to unexpected problems. Even the most respected hotel chain doesn’t always get it right—and that’s ok. To keep your customers happy, you’ll need to have a good plan in place to address common hotel booking mistakes. Mishandled Reservations

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4 Key Industry Trends Every Hotelier Should Know About

When it comes to a competitive industry like hospitality, a hotel’s operations and marketing strategies need to incorporate modern technology and consider consumer behaviour patterns in order to stand out. It’s especially important in today’s world, when consumer preferences evolve at a fast pace. Here are a few important trends characterizing the hotel industry—and how

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Reducing OTA Booking Commissions – Direct Booking

Many of our RoomKeyPMS hoteliers struggle with the commissions they pay to OTA’s, as well as the ongoing rate parity chess match. Luckily, there is way around this now that helps drive direct bookings through a hotelier’s web site by creating targeted geographic offers to travelers. RoomKeyPMS strategic partner Offerly allows a hotelier to create

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Revenue Management in the Digital Age

                    Gary Angel, Principal with Ernst & Young LLP wrote a great article called Revenue Management in the Digital Age; based on best practices in revenue management, around IT integration, customer loyalty, and analytics. “Not being able to understand and optimize opportunities around room type, considerations

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Google Hotel Ads Commission Program – What Do You think?

As of June 1, 2016, all hotels using WindsurferCRS will automatically be opted into the Google Hotel Ads Commission Program. The SHR/Google Hotel Ads Commission partnership will see hotel ads appear globally on google.com and Google Maps, wherever travellers are shopping for hotels on their desktop or mobile devices/tablets. There is a lot of discussion around this topic

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Hotel PMS Vendor Selection

When hoteliers look at potential PMS software providers, there is much to consider. We’ve posted on this previously as seen within The Buyers Guide for Purchasing a PMS, however some interesting points about experience have come up in many of our recent conversations with hoteliers. Good questions are being asked: do your staff understand the hotel process

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Observations From BITAC 2016 – Top 3 Discussions

RoomKeyPMS recently had the opportunity to attend BITAC in Bermuda, the technical, sales & operations meet up attracting top decision-makers from prominent independent & branded hotel, gaming, and resorts. There were many great topics of conversation and idea exchange, however one topic was dominant in all conversations, including on the discussion panel RoomKeyPMS Vice President

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