PhoCusWright Report Finds Evolution in Online Traveler Profile The U.S. online travel market continued its growth in 2007, and saw an upswing in the online traveler population—that is, adults who have taken a commercial air trip and stayed at a hotel for leisure in the past year, and used the Internet in the past 30
In the past eighteen months, demand has remained relatively flat while rate has increased by between 7% in 2007 and almost 9% in 2006. The consumer that seemed so resilient to rising hotel rates has ‘collapsed’, in the words of Bernie Sternlicht, Chairman and CEO of Starwood, pressured by rising gas prices and the resulting
It became apparent at a recent Revenue Management conference that not only is there a “disconnect” between the sales department and revenue management but at times, it manifests in outright frustration. I was the “token” sales person at the conference. Following my presentation on Sales and the Revenue Management Strategy, it became apparent that I
The current economic environment is forcing hoteliers to rethink their marketing strategies. It is more important than ever to take on a ROI-centric marketing approach. This is the time to stick to proven marketing tactics! The slowing economy is affecting the hospitality industry in a number of negative ways: commercial bank credit is extremely tight,
Online agencies are using dynamic packaging to increased customer loyalty & profit, if hoteliers sit back they will be squeezed out of the packaging market. Executive Summary – excerpts from 2008 industry trends report ‘The Dynamic Packaging market is forecast to double by 2009. Hotels, Spas and Resorts need to learn from what happened after
While many hotels have focused attention in recent years on helping reservations agents increase their sales effectiveness, many are still overlooking the numerous other sales opportunities that front desk sales associates encounter everyday. One such opportunity is the walk-in inquiry. Depending on your market segment, brand, and especially your location, walk-in sales can represent a
CHICAGO (February 6, 2008)—TravelCLICK, Inc. the leading provider of emarketing solutions for the hotel industry, today released results from a survey that demonstrates travel agents continue to increase their reliance on Global Distribution Systems (GDS) promotions for hotel bookings. Conducted for TravelCLICK by Phoenix Marketing International, the online, biannual survey included 500 travel agents from
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