Word-of-mouth advertising remains crucial for the hospitality industry—travelers are four times more likely to pick a hotel with higher online reviews over another with lower scores. Creating an environment that encourages positive reviews from guests can help bolster the loyalty of your current customers while attracting new ones across your online channels. Let’s take a
Hoteliers are slowly arriving into the era of online reputation management. The big brands do it, however the mid-sized and smaller properties have been a little slower to adopt. This is changing, as it is more important than ever for properties to understand and manage what clients think and comment about regarding their brand. In
At RoomKeyPMS, we continue to evolve our social media platforms. Did you know Snapchat has the potential to be the next great story telling platform for hoteliers. Snapchat is no longer just for teenagers. So why as hoteliers do we need to pay attention to Snapchat and start, immediately, experimenting with it? The answer is
Long gone are the days that an in-room desk and high speed internet connection are the key components to attracting corporate clientele. As with leisure guests, corporate clientele’s expectations have shifted. What is your property doing to keep up? What are you doing to attract corporate clientele? There are many great suggestions to help attract
The Department of Labor’s proposed revisions to the Fair Labor Standards Act’s overtime exemptions will impact the American workplace—and especially employers in the hospitality industry (namely hotels and restaurants)—as much as any legal development in the past decade. Exempt job classifications will need to be reassessed and, in many cases, changed. But to view this
The hotel industry has faced many challenges and issues in the recent past. Some of these issues include shortage of labor and skills, global emerging markets, technology and social media, unavailability of capital, evolving customer expectations among others. However the most common ones are technology and social media, increased demand and low customer satisfaction, increased costs
If much of your business relies on B2B lead generation, these are some great statistics to know. Helpful information for hotel groups that rely on B2B sales through events and conferences. Read the full article on Capterra.
Part of our objective in this space is to bring thought leadership on the trends that are impacting hospitality, travel and your business. Not surprisingly, trends such as search, mobile and ‘social’ are affecting society at large; with the ripples into travel being a natural extension and application of the tools. Travel has been one
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