Digital marketing and social media are increasingly important in influencing traveler choices. In fact, 33% of people who use social media for travel research end up switching hotels. Facebook is particularly useful in finding relevant audiences, and hotel managers can take advantage of this social platform to reduce advertising costs and increase conversions. Our guide
Maximizing your bookings is the key to your hotel’s success. To do so, you’ll need to target potential guests through both online and offline channels. Up to 60% of online bookings come from OTAs. But that doesn’t cover bookings made directly on your site or offline bookings done via travel agents, walk-ins and other more
As of June 1, 2016, all hotels using WindsurferCRS will automatically be opted into the Google Hotel Ads Commission Program. The SHR/Google Hotel Ads Commission partnership will see hotel ads appear globally on google.com and Google Maps, wherever travellers are shopping for hotels on their desktop or mobile devices/tablets. There is a lot of discussion around this topic
Great read…..why Independent Hoteliers should take note of hotel chains direct booking´s drive. Is there a war brewing? What do you think? Read the full article here
The core of all hotels, is their Property Management System (PMS). To change that PMS can be a lengthy and if not done properly, a costly experience. This change has even been equated to a root canal. Just as no one wakes up one day and says “it’s time for a root canal” when they
At RoomKeyPMS, we continue to evolve our social media platforms. Did you know Snapchat has the potential to be the next great story telling platform for hoteliers. Snapchat is no longer just for teenagers. So why as hoteliers do we need to pay attention to Snapchat and start, immediately, experimenting with it? The answer is
Hospitality Management by the Sea – Pacifica Hotels has a proud history of managing high-quality properties in premier coastal destinations and has been consistently listed in the top 10 Hotel Management Companies in the United States by Hotel Business magazine. Drop by the Wayfarer in Santa Barbara! Now Open! The Wayfarer is your doorway into unforgettable experiences
This post is the first in a series of 6 blogs that will discuss why a property management company may be in a unique position to help your hotel “Get Found” and “Drive Reservations”. Spoiler Alert: Skip Article and Download Whitepaper The Guest Life Cycle (GLC) Few Property Management Systems empower hotel operators and owners to improve the guest
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