Tag: Hotel Internet Marketing

Google Hotel Ads Commission Program – What Do You think?

As of June 1, 2016, all hotels using WindsurferCRS will automatically be opted into the Google Hotel Ads Commission Program. The SHR/Google Hotel Ads Commission partnership will see hotel ads appear globally on google.com and Google Maps, wherever travellers are shopping for hotels on their desktop or mobile devices/tablets. There is a lot of discussion around this topic

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Tips to Ensure a Good Relationship with Travel Agents

In recent years, there has been a significant increase in bookings from travel agents using the Global Distribution Systems (GDS). It’s fair to assume that in a whole of technology and lack on one-on-one assistance, travelers are now craving a “personalized touch”. Many people still like to interact with a knowledgeable travel agent who will

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Put Yourself Into The Shoes Of Your Shopper

Put Yourself Into The Shoes Of Your Shopper When is the last time you updated the content on your brands website? Your OTA’s? When is the last time you put yourself in the shoes of the people booking your hotel? In today’s ever-evolving online landscape, many factors can impact the buying behavior of potential future

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What Is Big Data?

Big data is a buzzword, or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large it is difficult to process using traditional database and software techniques. In most enterprise scenarios the volume of data is too big or it moves too fast or it exceeds current processing

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Content Marketing. The Future of Hotel Marketing, or Already the Present?

It’s called many different things depending on who you’re talking to, but what exactly is content marketing? Content Marketing Defined: Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more

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