The Online Booking Engine (OBE) generates bookings directly from your website and helps increase occupancy at your property. There are numerous must haves when it comes to a successful Online Booking Engine. A well designed OBE should have a high conversion rate. In order to generate more bookings through your website it’s vital to drive
Put Yourself Into The Shoes Of Your Shopper When is the last time you updated the content on your brands website? Your OTA’s? When is the last time you put yourself in the shoes of the people booking your hotel? In today’s ever-evolving online landscape, many factors can impact the buying behavior of potential future
The hotel industry has faced many challenges and issues in the recent past. Some of these issues include shortage of labor and skills, global emerging markets, technology and social media, unavailability of capital, evolving customer expectations among others. However the most common ones are technology and social media, increased demand and low customer satisfaction, increased costs
If much of your business relies on B2B lead generation, these are some great statistics to know. Helpful information for hotel groups that rely on B2B sales through events and conferences. Read the full article on Capterra.
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