In just a few decades, the concept of artificial intelligence has evolved from a sci-fi fantasy into an effective and accessible technology. Now that AI technology, machine learning, advanced algorithms and data analytics have entered the mainstream, they are rapidly transforming entire industries and changing the way we do business and engage with consumers.
All tech and software companies have been following the evolution of AI closely—us included. At RoomKey, we strongly believe in the potential of this technology, but we wanted to implement it in a way that would be impactful to our customers, rather than gimmicky. After careful analysis and evaluation, we have begun incorporating industry-leading AI (Microsoft Azure) into our core product, particularly through our Profile Match & Merge functionality. Here are some ways this technology is improving RoomKeyPMS to help hoteliers serve their guests better and smarter.
The RoomKey Differentiator
Detailed guest profiles are powerful tools for customizing a guest’s stay, tailoring marketing messages and generating repeat bookings. The only problem is that creating and updating these profiles has historically been a huge undertaking. Using AI-powered technology, RoomKey automates much of this effort by merging, de-duping and sorting profiles instantly.
Using advanced algorithms to automatically detect duplicate profiles, RoomKeyPMS ensures that vital guest information is always stored in the right place and hoteliers never lose their customers’ details and preferences. This helps operations across the hotel in numerous ways, including:
- Making Guests Your Top Priority: Your property management system should make it faster and easier for your staff to provide amazing service to your guests. RoomKeyPMS does exactly that by automating the heavy lifting of many time- and labor-intensive processes. Instead of spending time searching for data, giving it form and function and analyzing it for insights, staff are able to focus on meeting guests’ wants, needs and expectations. Our AI-powered PMS takes the burden of organizing guest profiles off of staff, freeing them to spend more time interacting with guests face-to-face.
- Streamlining Operations Throughout the Life Cycle: Guest profiles, behaviours and preferences are the cornerstones of personalized service. By gathering as many data points as possible into one centralized profile, RoomKeyPMS opens up the possibilities of how hoteliers might personalize service across their properties based on what they can know about their guests. Being able to easily store and access guest data in one place will allow you to create a seamless check in experience, stay and check out. Your staff will always have the right information at their fingertips without having to sift through outdated or incorrect data.
- Optimizing Marketing Messages: Since RoomKey takes the hassle out of managing guest profiles, hoteliers should feel confident using the data in their PMS to create impactful marketing campaigns. When marketers know that the information guiding their messaging and targeting is accurate, authentic and up-to-date, they are more free to focus on the strategic elements of their next campaign. RoomKeyPMS helps prevent garbage-in-garbage-out results: you can easily export complete profiles to your marketing software. This makes it much easier to boost conversions and achieve a healthy ROI on every campaign.
The success of a hotel relies on its ability to store and act on guest data. AI-powered technologies like RoomKeyPMS are fundamentally changing how hoteliers create and use guest profiles to ensure memorable experiences and gain loyal customers. By challenging the status quo and using the technologies available to them, hoteliers can truly go above and beyond to deliver customer service that will stand out amongst the competition.
RoomKeyPMS is a leader in hotel technology. Our solutions are designed to improve every aspect of operations. When you’re ready to work smarter instead of harder, contact RoomKeyPMS.
Photo Credit: Shutterstock / pan_kung
