Profile Match & Merge

Identify and merge duplicate records quickly and easily.

Our Profile Match & Merge feature is a smarter way to clean up your guest data. Instead of spending hours manually sorting through records, our system helps you identify duplicates in a matter of seconds—saving you time and improving your ability to deliver great guest experiences.


Easily Discover and Combine Duplicate Guest Records

How Does This Help My Hotel?

Make your guest profiles an asset, not a liability.

Deliver Better Guest Experiences

Complete guest information will allow you to:

  • Streamline the check-in experience
  • Stay up-to-date on guest preferences
  • Save time during guest interactions

Reduce Costs and Increase Revenue

With access to accurate guest data you can:

  • Better identify loyal customers
  • Improve marketing activities
  • Increase your bookings and revenue

Save Time and Manual Work

With the ability to easily identify duplicates, you can:

  • Quickly remove out-of-date information
  • Check new arrivals against old data
  • Save time manually sorting through records

Get Results with Your Technology

With accurate, up-to-date data you can:

  • Personalize marketing activities
  • Deliver successful loyalty programs
  • Automate guest and payment services

“It’s easy-to-use and trainable! We are already seeing a lot less duplicates in our property management system. Our CEO knows the value of marketing, as we send out eblasts regularly, now we can be certain our communications are being received by a single profile that is correct. ”

Erik Mund | Martin Resorts
General Manager

“We find this feature immensely useful. I trained our night auditor to use it immediately and it was very simple. With our many repeat guests I am now able to ensure profiles are combined into one and identify our frequent customers to offer direct booking incentives or determine if they are a corporate customer in need of a negotiated rate.”

Jeff Ross | Inn At Gig Harbor
General Manager

Quickly Sort and Find Duplicates

Easily find duplicate records by guest stage (such as arrival or departure) and time period using a simple drop-down menu.

Update Records Quickly and Efficiently

Our intelligent profile matching system draws on a range of criteria to accurately identify potential duplicates.

Never Lose Guest Data

Instead of restricting you to one master guest record, we merge and keep all of your guest data together—so you don’t lose any valuable information.

Improve Accuracy Across Your Hotel Chain

Any profile update or merge is automatically reflected across your entire hotel chain.

Keep a Record of Activities

With many staff involved in the management of guest data, an audit trail of decisions helps everyone stay on the same page.

“The system helps us improve the guest experience in the reservation process. When phone reservation staff search for a guest, they see one profile instead of multiple profiles. This saves quite a bit of time and is more efficient and professional. The guest interaction with phone reservation staff can then be far more impressive, far more customer-oriented. It expedites the situation, takes the hassle out of phone reservations. Guests will continue to call us directly – that’s how I think the system could benefit us.”

Xaina N. Jones
Guest Services Manager, Stafford's Perry Hotel

“We are over the moon with the new Profile Match and Merge feature. It is a daily task we run inless than 2 minutes and find any duplicate listings for the next thirty days. It is enormously helpful in identifying return guests, especially those that book online. We would highly recommend rolling it out at all properties that care about Guest Engagement.”

Alyson Short
Escape Lodging Company

Case Study: Escape Lodging Company

Before implementing the Profile Match & Merge feature, staff at the Escape Lodging Company lost several hours a day manually cleaning guest data.


Case Study: Stafford's Hotel

Stafford’s Hotel saw immediate improvements to the guest experience after implementing the Profile Match & Merge feature.


Are You a New Customer?

Contact an in-house hotel expert to learn more.

Are You a Current Customer?

Contact your Account Manager to learn more.

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