Marketing for your hotel is no easy task. A hotel has endless marketing options. Many properties have already incorporated automated marketing for their property. If your property hasn’t already, then now is the time. Automated marketing will deliver a significant ROI for your property.
Traditionally, management could hire a marketing professional to their team, or assign the marketing tasks to a marketing agency. They can also assign the GM or sales manager to do the marketing duties. All of these options are very expensive and time consuming.
We live in a world of social selling, and prospective hotel guests demand marketing engagement. If a property does not consistently engage with their prospects or repeat guests, they run the risk of losing market share very quickly. Efficiently communicating with guests via email, survey, newsletters etc. will only help generate more business and improve the quality of customer service. Efficiency is a massive characteristic for any marketing strategy.
Hotel management should seek out more ways to be cost effective with marketing dollars. Time management is another factor that must be taken into consideration. There are hotel-oriented marketing solutions that allow team members to spend their time wisely, while the hotel still manages to display a consistent brand message.
Whether your property is 30 rooms or 300, incorporating a hotel automated marketing solution can generate an ROI. Employees will have more time to focus on their day to day tasks. Plus, the property won’t have a need to hire a specific marketing employee.
RoomKeyPMS is proud to work with GuestFolio. Check out their site for more info on hotel marketing automation.
