Tag: Technology

The Online Booking Engine: Your Property’s Online Employee

The Online Booking Engine (OBE)  generates bookings directly from your website and helps increase occupancy at your property. There are numerous must haves when it comes to a successful Online Booking Engine. A well designed OBE should have a high conversion rate. In order to generate more bookings through your website it’s vital to drive

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Revenue Management Software Is Here To Stay

Ten years ago the role of the revenue manager in a hotel consisted of compiling historical booking data into complex excel spreadsheets and analyzing this data to predict market demand and dynamically price accordingly. The role and value to the property of a revenue manager has changed significantly since then.  With information available to a

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Technology and the Guest Experience

Like it or not – the hospitality industry is looking to technology in hopes of improving the guest experience and therefore encouraging a stronger bottom line.  There are many schools of thought on this subject from those who say “you can’t replace that personal touch with technology”, to those who are looking to replace staff

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Put Yourself Into The Shoes Of Your Shopper

Put Yourself Into The Shoes Of Your Shopper When is the last time you updated the content on your brands website? Your OTA’s? When is the last time you put yourself in the shoes of the people booking your hotel? In today’s ever-evolving online landscape, many factors can impact the buying behavior of potential future

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The 4 Contemporary Issues in the Hotel Industry

The hotel industry has faced many challenges and issues in the recent past. Some of these issues include shortage of labor and skills, global emerging markets, technology and social media, unavailability of capital, evolving customer expectations among others. However the most common ones are technology and social media, increased demand and low customer satisfaction, increased costs

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What Is Big Data?

Big data is a buzzword, or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large it is difficult to process using traditional database and software techniques. In most enterprise scenarios the volume of data is too big or it moves too fast or it exceeds current processing

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