Many of our RoomKeyPMS hoteliers struggle with the commissions they pay to OTA’s, as well as the ongoing rate parity chess match. Luckily, there is way around this now that helps drive direct bookings through a hotelier’s web site by creating targeted geographic offers to travelers.
RoomKeyPMS strategic partner Offerly allows a hotelier to create strategically targeted custom offers to visitors on their website. With so many OTA solutions available, travellers will often jump from an OTA site to check out the hotel property directly on the hotelier website.
Offerly is designed to geographically identify the traveller and make them a special customized offer to get them to book directly, right there. This special offer does not publish to the internet or OTA’s, so there are no concerns about maintaining rate parity. The results see some hoteliers increasing direct bookings by up to 35% and eliminating the average 25% OTA commission.
RoomKeyPMS is directly interfaced to Offerly and will place the direct booking code data and booking information in the PMS software. The best part, this tool costs $0, zero, nadda, nothing up front at all. It is solely based on results, that’s it. If travellers don’t book direct through an offer, there are no costs to the hotelier. The tool only charges a 5% booking commission, with a monthly cap. It is based on results and there is no risk for the hotelier. It’s not too good to be true, it is realty with RoomKeyPMS.
