Many hoteliers rely on the OTA’s for their reservations, but today hotel operators want to grab a hold of as much direct online booking as possible, to increase their revenue and margins…..and decrease commissions paid. So what allows some properties to successfully get direct bookings for their property? We see a number of things happening in the market.
As an option, RoomKeyPMS offers a commission free, no-cost, online booking engine as part of the PMS software. There are other ways too, Google AdWords is a tool that can help, as long as you manage your key words properly and monitor your success rate to understand ROI. TripConnect which is part of TripAdvisor, can manage your small property’s listings. Social media tools like Facebook can really help and allow hoteliers to create a long lasting connection to their guests. In fact, Facebook can allow guests to book their stay directly from a hotel Facebook page. Retargeting and metasearch are also great ways to help drive online booking success. What type of strategies have worked, or not worked for you? Please contact us and let us know.