Hoteliers are slowly arriving into the era of online reputation management. The big brands do it, however the mid-sized and smaller properties have been a little slower to adopt. This is changing, as it is more important than ever for properties to understand and manage what clients think and comment about regarding their brand. In the good old days, effective reputation management was about answering a letter or taking a call from an unhappy customer.
Today, it’s a multi-headed monster that must be very strategically managed, to establish and preserve a hotel brand. Improving the tagging and search engine optimization of published materials, positive websites and social media comments, a press release, addressing and suppressing negative content, getting mentions, getting Likes, shares and on-and-on. A hotelier must be aware of what people are saying online about their hotel, it can cause a quick and immediate impact on bookings, revenue and a reputation. Let’s talk more about your reputation management, contacts us or leave a comment.
