We see a lot of hotel properties moving from a brand, to becoming an independent. The task may seem daunting and open up a whole new can of beans……….but in reality aside from the odd bump in the road, our clients tell us it really isn’t that bad. There are a few key fundamentals to plan around though, like replacing the PMS as a starting point. Here are a few more to consider:
Set Up Replacement Systems – The franchisor likely provided a reservation system, website and social media sites. Your new website needs to be established before the termination takes place so that potential and returning guests can make bookings.
Develop Marketing Strategies – You’re on your own with the marketing of the hotel and can’t rely on the cooperative marketing done by the franchisor anymore. That has its good points, as you have more flexibility. Social media is another option that is low-cost. Establish accounts at Facebook, Google+ and Pinterest. Update your social media accounts with news about your city, local events, weather and what’s going on at your hotel.
Acquire New Vendors and Suppliers – One of the advantages of being a franchisee is the discount you get from vendors based on the bulk purchases from all the hotels under the franchisor’s banner. Old and new vendors may require immediate payment or a deposit until you’ve established a strong payment history with them.
Replace Signage, Furniture – All the franchisor’s signage, from the parking lot to the marquee to plaques inside the hotel, have to be removed and replaced with your own. It may be as simple as changing out the fabrics or as complicated and costly as a complete transformation, including new flooring, paint, furniture, bedding and linens. Read the full article at The Houston Chronicle and please Contact us if we can help.