Magnuson Hotels Worldwide reports today year on year revenue growth of 65% across the Magnuson branded portfolio. The company also reports a very significant 61% increase in occupancy, and an 8% increase in average daily rate.
In addition, Magnuson Hotels saw an escalation in RevPar, up 74% in the 12 month period.
The branded portfolio includes three brands; Magnuson Grand Hotels, Magnuson Hotels and M Star Hotels, serving the upper midscale, midscale and economy segments respectively.
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Are you looking to increase your international clientele? Are you looking to expand into new markets? Europe? Asia? Here are some tips on how to grow your existing customer base.
1. Revisit Your Marketing Strategy
The first way to position your hotel for an international growth is to revisit your website and all marketing material in general. Guests are more comfortable and therefore more likely to book a hotel when they can view the information in their mother language and prices in their local currency. This means that your website should be translated into different languages and your booking engine should allow currency conversion as well.
The guest experience is also a key to open to international markets as the power of word of mouth is often underestimated. Hiring multi-lingual staff would certainly be a differential asset (some OTAs now list what are the languages service can be offered in)
Optimize your SEO and SEM to gain more hits on your website by sending the right message and keywords for your target markets.
Learn about the culture of your targeted guests, the point of interests/activities available in your city and enhance these on your website. Offering tours and adventure travels are also ways to target and attract international guests.
4. Find The Best OTAs
Finally, extend your reach by working with OTAs that target your specific market. For example, most Europeans use Booking.com to plan their holidays, Agoda.com is the main OTA for the Asian market etc. Do not stop there, many third party websites now offer the possibility to set-up geo-targeting promotions where only a guest located in Germany for example would see your 20% off promotion when a guest located in the US would only see your BAR rate.
Overall, your hotel needs to put a strategy in place in order to ensure success. First learn about your target markets, put yourself in your customers’ shoes and try one strategy at a time.
RoomkeyPMS Partner Red Planet Hotels REDefining The Value Hotel Market in Asia
Regional hospitality group Red Planet Hotels has launched one of Asia’s most customer-relevant hotel products by transforming its 24 properties into “Red Planet”, a brand specifically created to redefine the value hotel experience.
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While hoteliers go about their distribution business during the busy season, Google has quietly rolled out a new instant booking interface. https://www.google.com/hotels
The meta search giant has long been a hub for helping travelers find, research and book travel arrangements. Typically the user would be handed over to the hotel website or an OTA when it came time to make the booking. Now though, on select properties to start, google is offering a user interface (TripAdvisor anyone??) so the booker never has to leave Google.
While Google in the past, has had some challenges when they veer far from their search roots, but it would make sense that this could potentially be a successful strategy. Booking travel is all about simplicity and if you can research and book without ever leaving the Google UI, it was seem that would lead to higher conversion rates for hoteliers.
The only real risk on the Google side here is that they are now competing directly with some of their largest advertisers in Expedia and Priceline. It will be interesting to see how this plays out but if a direct booking hotel product from Google brings down the commission that hoteliers are paying to the large OTA’s, that is a good thing!
What do you as a hotelier think?
EMV payment technology is designed to protect buyers from the identity thieves and hackers that lurk in the background, wreaking havoc in our business. Today on our payment cards we see a magnetic strip which stores information that is consistent with every transaction. EMV uses a small metal chip inserted inside the card. The chip produces a different code for every transaction, limiting the potential amount of funds a thief could obtain when stealing the cardholder’s information.
How Does it work?
Instead of swiping your card, buyers will perform a process called “dipping”. The card is placed in a scanning machine that sends and receives data to the buyer’s bank. The dipping process is not as time-efficient as the traditional swipe, but the security benefits of having a unique code with every purchase will ultimately prove to be worth the wait. The next step in this process is to move on to the “near field communications” which will allow users to simply tap the card against a terminal to complete the transaction. (Chip & Pin has been in use in Canada for some time already and we have already moved on to the “tap” function with ease.) (more…)
In today’s market, there are countless technological trends impacting the hospitality industry and with so many to choose from it can get overwhelming on where to start. These technologies range from complex to implement to quick solution for instant impact. eSignatures is a quick implementation and big impact but it appears as if they are being slow to adopt.
Historically, the Guest Registration Form has been the most significant document in the hotel as it somewhat serves as the “contract” between the guest and the establishment. It is also used to cross-reference against any information in the hotel property management system. A hotel without a signed registration form would be most concerning, as the guest could dispute charges, and / or having even stayed at the property at all. With eSignature, not only is your guest registration streamlined, there are many other benefits for your hotel including:
Welcome to a beautiful, blooming Spring. Thought it was time for a quick 2015 wrap-up and beyond for RoomKeyPMS. As the hotel industry continues to bloom, with STR recording positive results for the April. In year-over-year measurements industry performance is rising in all 3 top indictors:
- Occupancy: rose 4.3 percent to 69.8 percent.
- Average daily rate (ADR): rose 6.5 percent to US$120.07.
- Revenue per available room (RevPAR): rose 11 percent to US$83.86.
RoomKeyPMS continues to Grow
Since our last new newsletter, RoomKeyPMS has continued to grow and adding new people to our team including:
The core of all hotels is their Property Management System (PMS). To change that PMS can be a lengthy and if not done properly, a costly experience. This change has even been equated to a root canal. Just as no one wakes up one day and says “it’s time for a root canal” when they have no symptoms of pain, no hotelier decides to change their PMS without any existing pain. There are roughly 5 pain points that trigger a change in the PMS including:
1. End of life for your current system
2. Debranding your hotel and need to replace your PMS
3. Constructing a new hotel
4. Current system is lacking features you need
5. Current system does not integrate with the products that you use to operate your property
When starting your PMS search, prepare yourself because it can be a long process. There are as many as 50 PMS providers that result from a “Property Management System” search in Google. It’s recommended from Hotelier oriented websites to limit your search to 5-10 options although the options are endless. The range of PMS solutions is as extensive as the number of companies. There are solutions that are expensive and have an extensive list of features while others are inexpensive however lack functionality. Finding the right level of functionality for your property should be the focus of the search as this could save you time and money once implemented.
So how can you prepare yourself? To start, perform a needs analysis for your property. Determine what you need to interface to, what reporting you are looking for, your budget and functionality each department requires. (more…)
TripAdvisor remains to be one of the most popular and largest travel sites in the industry, and is continuing to gain momentum. Every hotelier wants to know how to use this platform to attract more guests to your property. Here’s a little more about TripAdvisor:
- More than 190 million reviews and opinions from travelers around the world
- More than 4.4 million businesses and properties in 145,000+ destinations, including:
- 890,000+ hotels, B&Bs, and specialty lodging
- Nearly 650,000+ vacation rentals
- 2.4 million restaurants
- 480,000+ attractions
- More than 26 million candid traveler photos.
- More than 115 new contributions are posted every minute
- More than 70 million emailable members worldwide
- On average, nearly 2,600 new topics are posted every day to the TripAdvisor forums
Here are some tips to maximize your exposure to TripAdvisor: (more…)
RoomKeyPMS would like to congratulate SkyWire, our POS partner with their recent win as one of the Top 20 Most
Innovative Gaming Technology Products Awards for 2014 for their Mobile Connect Suite technology.
The winning companies and their products will be showcased in the September issue of Casino Journal. The awards will be handed out at the Casino Marketing & Technology Conference, slated for July 14-16 at the Rio in Las Vegas. Entries from industry vendors showcasing their newest, most creative products and were decided by a panel of expert judges including: (more…)