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How to Target Your Ideal Hotel Guest on Facebook

Digital marketing and social media are increasingly important in influencing traveler choices. In fact, 33% of people who use social media for travel research end up switching hotels. Facebook is particularly useful in finding relevant audiences, and hotel managers can take advantage of this social platform to reduce advertising costs and increase conversions. Our guide

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3 Ways to Sync Your Online and Offline Booking Efforts

Maximizing your bookings is the key to your hotel’s success. To do so, you’ll need to target potential guests through both online and offline channels. Up to 60% of online bookings come from OTAs. But that doesn’t cover bookings made directly on your site or offline bookings done via travel agents, walk-ins and other more

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Support of iFrames/Frames On eRes

In our continuing efforts to ensure the safety and security of our customers and their guests, we will be discontinuing our support of iFrames/Frames for our eRes booking engine as of January 9th 2017. If your property website uses Frames to display eRes, you will need to link directly to your eRes booking page. If

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Making the Sale: How to Encourage Guests to Stay on Your Website

It can be a challenge to keep visitors on your website—the average hotel site bounce rate is 43%. Many visitors may leave without venturing past the home page, which means you’re losing out on potential sales. Reducing your site’s bounce rate while increasing its ability to convert prospects relies on valuable content and an accessible

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3 Features Every Hotel Website Needs

The functionality and design of your website has a major impact on your hotel’s ability to attract and convert potential leads. Users today are fickle—51% of U.S. shoppers will abandon an online purchase due to a slow site load time and 38% of visitors will leave a site if the content is too long or

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Industry Trends: The Power of Online Reviews

Word-of-mouth advertising remains crucial for the hospitality industry—travelers are four times more likely to pick a hotel with higher review scores over another with lower scores. Creating an environment that encourages positive reviews from guests can help bolster the loyalty of your current customers while attracting new ones across your online channels. Let’s take a

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5 Strategies to Identify the Best Timing for Price Adjustments

Pricing is an effective tool for hotel managers to remain competitive and achieve strategic goals. But it can be tricky adjusting your prices—an increase may put off some customers, and a decrease might not gain you as much attention as you were hoping for. Travelers expect some fluctuations in hotel pricing, as they are a

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Forecasting Done Right: How These 4 Trends Affect Your Property’s Marketing Efforts

The hospitality industry is rapidly growing—with revenue expected to reach $550 billion by the end of 2016. Alongside this growth comes industry trends driven by advances in technology, changing lifestyles of guests and the emergence of hospitality services like Airbnb and HomeAway. To stay competitive in this environment, you’ll need to understand how these trends

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Getting Real about OTAs: The Pros and Cons of Distribution Marketing

Due to the popularity of sites like Expedia and Priceline, online travel agencies (OTAs) have become a sometimes unwelcome reality in the travel and hospitality industries. In 2015, OTAs accounted for nearly 60 percent of online bookings for independent properties, and just under 50 percent for hotel chains. But there are many things to consider

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Why Your Hotel Needs to Understand Mobile

In the past few years, mobile usage has hit some important milestones. Mobile phone and handheld device use have begun overtaking desktop use globally Online shopping—including mobile—has continued to gain popularity across most demographics These rising trends prove that in order to effectively win over customers, hotels need to get into the palms of their hands.

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